Meng Lu Auto Parts E-commerce Platform Business Plan

In the era of network,with the wide application of Internet technology and information technology,the traditional business model is limited by time and space.It is unable to meet the demand of side and supply in the modern market economy.This requires a new business model to break the limits of region and time,so that it is not.People in the same area can freely trade,transmit information and interact with each other.In the background of this development,in recent years,a large number of the dominant enterprises in the traditional business field in China are constantly changing to the electronic commerce.With the help of the Internet mode and means,the internal and external business competitiveness of the enterprises is constantly improved.Especially in the auto parts sales industry,with China's entry into the WTO and the increasingly fierce competition at home and abroad,the auto parts sales enterprises must actively transform to the electronic commerce in order to develop new business marketing channels,and then realize the reduction of operating costs,marketing efficiency and service.The improvement of service quality will ultimately enhance the economic and social benefits of enterprises.On the basis of management,E-commerce and other related theories,in view of the status quo of China's auto parts marketing,starting from the construction and marketing demand of auto parts E-commerce platform,proposed business platform business plan scheme Meng Lu auto parts company,to provide strategic guidance for the construction and operation of the steam distribution company innovation and entrepreneurship business platform.First of all,this paper combs the relevant background and research literature of the project of Meng Lu E-commerce platform.Secondly,we use in-depth interviews and questionnaires to find out the problems existing in the business mode of our auto parts enterprises,and analyze the shortcomings of the existing marketing and services.Then,analysis of the application of Potter's five forces model theory,analyzes the feasibility of the project management environment and entrepreneurial projects,thus put forward the solution of entrepreneurial projects and platform operation plan,and based on the above analysis,analysis of the project's financial expenditure,income and benefits were calculated.Finally,the possible risk problems and specific measures in the process of the implementation of the project are discussed.