The Reaserch About Devloping Plans And Strategic Projects Of HT Highway Design Institution

During the 12^th Five-Year Plan,with the increasing development of our country's highway construction,many enterprises enter into the highway exploration&design market.When enter into13^thh Five-Year Plan.With the decelerating trend in highway construction among the whole country,but there are certain increasing space in Yunnan's highway construction market.So it causes more and more highway exploration&design enterprises which come from other provinces swarm into Yunnan's market,leading competition which become more and more fierce in this field.In the meantime,with the improvement of government supervision and the relative laws,the government require higher standard in highway exploration&design companies.Under this background,HT highway plan and design institution-the local highway exploration&design privately-owned company,through resent years,it have great improvement in talents,technology etc.But it can't come up with a clearly developing plan.Facing the fierce competition and the changeable marketing environment,so how to realize continuous improvement by strategic management is more and more important.Basing those reasons,firstly,this thesis states the necessity and importance of developing plan and strategic projects,and then I look up some strategic management and strategic projects'methods and theories which are related to my topic.This research analyze the external and internal environment through HT highway plan and design institution in order to find out the internal advantages and disadvantages,external opportunities and threats that the enterprises are facing.Through the analysis,it shows that HT highway plan and design institution has some accumulation in several aspects such as talents,technology,capital,reputation and so on,at the same time,it has some bases on tourism and high-speed exploration&design.It also exists some shortages in marketing development,enterprise management and performance.Through the PEST analysis of HT highway plan and design institution's external environment and the five-force model of highway filed.It shows that the company is facing a good opportunity which is the continuous development of Yunnan's high-speed highway,but also facing the risks of fiercer competition and profits decline.Finally,using SWTO and integrate HT highway plan and design institution's mission and vision.This thesis set out the overall development and plans of HT highway plan and design institution,that is to change the company from the national&provincial highway exploration&design to enter not only in national&provincial highway exploration&design,but also in high-speed highway exploration&design through developing its advantage and grasp the trend of tourism highway,strive for obtaining the class A in comprehensive abilities to match other Plan&design institution in 13^thh Five-Year Plan.At last,to formulate HT highway plan and design institution's strategic projects and guaranteed measures through differentiated competition and leading cost's vision.This thesis based on the analysis the case of HT highway plan and design institution,it can not only provide some reference to small and medium company in our country but also have important meaning to HT highway plan and design institution's long term development.At the same time,to embody the strategic plan through studying strategic projects,it can enrich the contents of strategic management.