New Plant Location Decision Analysis Of MNG Company

The development history of sanitary industry in China is only 20 years,as downstream industry of real estate,the development of sanitary industry is witnessing the rapid development of real estate industry from 1998 to the current slowdown.Although ther e are a number of control regulation from government and development speed of real estate is affected,the development of Small and medium-sized enterprise slow down or even beginning to degenerate,but brand enterprises quickly occupy half of the market i nstead.With the rapid development of China's economy,people's living level keep improving,the requirement of the quality of life is increasing day by day,the brand sanitary enterprises produce good quality,environmental friendly and safety product that also gradually recognized and accepted by the people.On the other side,there are gaps in sanitary market of China,2 and 3 class market share is low,and the market development of these markets will greatly promote the development of sanitary industry.MNG brand is a 75-year-old brand,which was established in China as Joint Venture Company in 1995.Along with China's economic development,China sales accounted for half of the total sales,while overall sales are still growing.Considering long-term development,the existing production facility have not been able to meet the company's long-term planning and development,MNG Company decide to find a new plant location.Site selection for new plant is a long-term decision-making;the decision determines the success of company future development.On the basis of reading literature,article shows analysis of company's business,industry prospects then determine the feasibility of the new factory building,on the other hand,the use of expert advisory determines the factors that have impact on site selection,Evaluation model of Analysis is established on the basis of AHP,quantify the impact of site selection,finally,from a comparative analysis,Analysis of three cities in the respective advantages and disadvantages on the factors of MNG company site selection,then from integrated consideration of all factors,expert advisory grade and get the best decision-making for site selection.In this article,with the review on the basis of the extensive literature and the actual situation of the MNG Company,get the conclusion of the best site selection.The most important feature of this article is considering fixed assets investment return,and put it into the AHP analysis.From this article,the conclusion can give brand enterprises investment decisions on the basis of practical experience as well as important reference value when they want to have new plant and make decision of site selection.