Research On The Marketing Strategy Of Guangzhou Nansha Container Terminal

Port development has experienced great changes: the original port is mainly used to as sea cargo handling facilities and storage center;subsequently,the port on the basis of previous increased industrial and commercial activities,the port gradually into the value of the goods service center;today,in order to meet the needs of the development of international trade and logistics,port is gradually becoming international logistics center,to provide a full range of value-added services to the entire logistics,cargo flow.With the accelerated development of economic globalization,each country or region of goods,information exchange becomes more convenient and modern logistics become the inevitable trend of the development of new port,and therefore subject to the global various countries pay more attention to.Nansha Guangzhou port container terminal,located in the southern tip of Guangzhou,is the whole of the Guangzhou port and the development of Guangzhou's valuable resources.Nansha container terminal construction belongs to the Guangzhou South extension strategy in the key engineering,Guangzhou is the deepwater port construction key,South extension the core idea of the strategy is driven by the development of the port industry development,through the industry bigger and bigger and logistics.Therefore,the Nansha port container terminal were internal and external marketing environment analysis,of Nansha Port marketing status and problems,and marketing issues,to comply with the trend in the age of the Internet,and puts forward the corresponding Nansha port to the network marketing strategy,both of Guangzhou port container business development has significant and also the development of the national economy as well as the development of the Pearl River Delta can also play a role in promoting.The main content of this study includes five parts: basic theory,introduction of the container terminal marketing literature review,this paper puts forward the research methods and research contents;two,to Nansha port Container Terminal Company profiles are described,including the development process of Nansha port,business structure and business scale;the corresponding analysis,on the three the port of Nansha's internal and external marketing environment,identify their own development advantages;four,in the port of Nansha's internal and external marketing environment analysis,the company's current marketing situation is described,and then analyses the problems of marketing;five,the use of the target market choice theory to the port of Nansha in China the target market in detail,and using the related theory of network marketing of Nansha port in the future marketing work of 4P marketing Strategic analysis and recommendations...