Research On LD Cars Club Network Marketing Strategy

With the continuous development of the economy,the automotive industry is booming,buying and keeping a car is becoming a daily topic,and this prompted the market to present many of the car's incidental industries,among them,the cars club stands out as a platform integrating service consultation and integration,all kinds of cars clubs has sprung up like a mushroom in the market.In the context of the Internet,Nowadays,various industries pay great attention to the construction of the platform of the network,if the car club wants to develop better,it is very important to use the network platform for marketing,this requires an in-depth study of online marketing strategies,make full use of internet marketing to improve its management quality.After many years of development,LD Cars Club has developed into a large-scale car club with strong professional ability and broad influence in Wuhan.Under such background,choosing LD Cars Club as a case study has a typical reference value.In the process of turning LD Cars Club into a large auto club,it has a loyal and stable customer.In some aspects of marketing,it has also made some achievements.But due to the lack of the network marketing model,there are problems in many aspects.These problems are: the effectiveness of network marketing model needs to be improved;industry collaboration needs improvement;the network regulations,industry norms to be sound;the marketing methods are single;the exclusive talent needs to be strengthened improved.The emergence of these problems has seriously affected the future development of LD Cars Club.Therefore,we made a preliminary diagnosis of these problems from both internal and external factors,and on the basis of diagnosis of these problems,Combine the current network marketing environment,mainly from the perspective of network marketing to promote development,the main theories of network marketing are discussed separately.At the same time,according to the STP theory,this paper will carry out a newmarket positioning for LD Cars Club,and propose specific optimization strategies from products,pricing and sales.Finally,according to the relevant network marketing theory,this paper develops safeguard measures for LD Cars Club from the aspects of brand image,training mechanism,network marketing standard,network marketing data analysis and after-sales service system,thus promoting the effective implementation of LD Cars Club network marketing strategy.According to some related network marketing theories,providing some Suggestions for the online marketing of LD Cars Club.From the brand image,network marketing data analysis,after-sales service system,price adjustment mechanism,training mechanism,marketing methods,marketing methods,network marketing standards,etc.,to develop safeguard measures for LD Cars Club.The problems existing in the process of the network marketing of LD Cars Club have important practical significance and application value,Worth considering.Our series of diagnostic analysis for LD Cars Club network marketing,which can be used for reference and reference for peers.But the network marketing is a complex work,the network marketing for the car association has its particularity.We hope this article to LD Cars Club development,even the service industry network marketing to help the car association market more orderly presentation in the market and consumers.