Research On The Improvement Of The Service Flow Of BH Automobile Brand

With the rapid growth of car ownership,car service market continues to expand,the market competition is becoming increasingly fierce.Various automobile brands are faced with unprecedented difficulties and challenges,the focus began to shift from vehicle sales to service.Change the traditional profit model,improve the existing service flow,strengthen the customer service experience,improve the efficiency and quality of service is imperative.Facing the complex and changeable market environment and customer demand,various brands design standard process of service,and to develop the related service policy,to ensure that all authorized dealers are able to strict implementation of,to provide customers with quality service experience.However,most of the automobile brand design service process in the implementation and ma nagement of the process,there have been a lot of problems,for example: process nodes or key point is not clear,process design does not conform to the actual situation,in the process of the implementation of standards and customer experience conflict,in the implementation process needs a lot of coordination,evaluation,and management of service process difficulty and so on.BH car brand develop a standard service process,in the process of application also appeared a lot of confusion.How to correctly understand and implement the automotive industry after sales service process,how to manage and improve the automotive industry after sales service process,has become a subject worthy of study.Application of process management and improvement the concept and theory of the benchmarking method,5W2 H,ECRS and other methods,the main research of world automobile brand customer service process,analysis of the current situation and problems of the BH car brand customer service process,determine the direction of improvement,improvement and design of the service process,it is pointed out that the key contents of service process.Finally,the analysis of the effect before and after improvement,and put forward the continuous improvement of the service process.Through the study of the automotive industry service process,hoping to be committed to the automotive service market in the survival and development of enterprises to provide reference and reference.