Based On The Theory Of Emotional For The Application Of Traditional Chinese Elements In The Automobile Modeling Design

The car is the main transport people daily travel.As China’s industrialization level gradually improve,China’s car production capacity is increased,while the internationalization brings new opportunities and challenges to the Chinese car companies.How to improve the domestic car brand culture characteristics,to improve China’s independent brand cars in the automobile sales and the competitiveness of the mainstream market is still a long way to go.China’s independent brands automotive not only to the improvement of product quality,more to corresponding attention should also be put into car design,car design concept.At first,this paper analyzed about the present situation of domestic and foreign car design,and points out China’s independent brand cars in the design concept of the insufficiency of the positioning and style,at the same time,based on the theory of emotional design,analyzes the automobile design should have emotional attributes,points out that the focus of the emotional dimension is to design a car now.And discusses the user how the senses when driving a car,behavior,to reflect on three levels: form with cars,emotional communication function and quality.On the other hand,based on the traditional culture of the Chinese daily thinking and behaviors of the profound influence,papers and starting from the cultural connotation of car design,analyzes the traditional elements for the importance of the automobile modeling shape of Chinese style lasting appeal.Then paper analyzes Chinese traditional elements,to subdivide Chinese traditional elements into Chinese traditional ideology and culture elements,aesthetic elements of Chinese traditional art,Chinese traditional element representational symbol.Based on this analysis,this paper puts forward that Chinese verve of automobile modeling form should have the characteristics of modelling language.Final paper on the analysis of the traditional Chinese way of creation and Chinese traditional elements contain high emotional corresponding on the basis of the relations between the elements of the car,put forward the combination of traditional Chinese elements in vehicle design process and design strategy.And to carry on the design practice,to verify that the paper analysis and innovation.