The Plasterboard Product Marketing Strategy Research Of Xin Yuan Da(Thailand) Co.,LTD

Plasterboard of face China's domestic market has after decades of development,Production equipment,Production technology,Product quality has reached the world advanced level,But as the excessive expansion of capacity,Increased competition,Falling profits,Firms have to quicken the steps of production,Develop the international market.Founded in 2010,the China-asean free trade area,The trade area is a common form of trade area between China and asean countries other.China-asean free trade area gross national product of more than $six trillion,At the same time,covering nearly two billion people,Is China's free trade zone,foreign negotiations,It is also the rest of the developing world's largest free trade zone.As a leading member of the China-asean free trade area of Thailand,Rapid economic growth in recent years,The buildings,Real estate,The financial,Rapid growth industries such as trade,So building materials market development space is huge,Is China plasterboard ideal location enterprises entering international market.In this paper,Xin Yuan Da(Thailand)co.,LTD.,for writing background,The enterprise no matter from the production technology,Equipment,The management level,Compared with Thai industry enterprises,Is the best.But in order to make enterprises obtain better development,More profit,In this paper,the redesign the enterprise marketing strategy.This article first to Xin Yuan Da(Thailand)co.,LTD.,analyses the status quo and existing problems of;And use the macro environment,Porter five and SWOT analysis theory,To the enterprise internal and external environment analysis of one by one;According to the enterprise existing problems and the current market environment to develop a reasonable marketing strategy.In this paper,4 p marketing theory to formulate marketing strategy based on,From the price,Products,Channel and promotion four aspects and the market environment and the enterprise own actual situation analysis,"Tailored" for the enterprise marketing strategy.This paper use the macro environment analysis theory and the theory of porter five to the enterprise external environment analysis,Then reuse SWOT analysis theory to analyze the internal strengths,Weaknesses,Opportunity and risk;In addition,In order to ensure the new marketing strategy in the Xin Yuan Da(Thailand)co.,LTD.,the smooth implementation of,The author also from marketing organization,Marketing plan and execute and control from three aspects,The corresponding guarantee measures are put forward.the end of the Finally,Also to the enterprise current auxiliary product pricing,Sales promotion cost allocation,A high grade product pricing and lack of financial management system are summarized,Also pointed out in this paper,the research limitations and plasterboard marketing strategies for future research were discussed.