Research On Production And Marketing Balance Strategy Of PH Company Shenzhen Branch

With the continuous competition between enterprises and the continuous expansion of production scale,how to maintain a reasonable balance between production and marketing,for the healthy development of enterprises and economic benefits have a very critical role.While increasing the output and expanding the production scale,enterprises also need to regularly analyze the market sales of their products.The fast circulation of products can improve the turnover of funds,thus effectively increasing the economic benefits of enterprises.At the same time,enterprises must also analyze the inventory of corresponding products when carrying out the analysis of production and marketing balance.The increase or decrease of product inventory is also the result of the joint action of production and sales.If the production and sales are well combined,the inventory of enterprises will be controlled at a reasonable level.If the production and sales are disjointed,it will lead to shortage or over-storage,which will also affect the economic benefits of enterprises.Therefore,enterprises must pay attention to the analysis of internal production and marketing balance.This paper takes the Shenzhen branch of PH company as an example to analyze and discuss the problems existing in the balance of production and marketing in the supply chain.First of all,effective combination of supply chain management,production and marketing balance,lean production and other theories,analysis of the enterprise's current production and sales problems and their causes,for PH Shenzhen branch of the production and sales imbalance problem put forward solutions.Secondly,this paper discusses the balance of production and sales from three aspects: product supply strategy,raw material inventory strategy and sales strategy.The product supply strategy mainly focuses on customer demand forecast,internal capacity analysis and master production plan,and plans the stocking plan and capacity in advance,so as to cope with the fluctuation of customer demand and improve the customer's on-time delivery rate.The strategy of raw material inventory is described in this paper,which uses standard deviation and coefficient of variation to analyze inventory data.According to the active degree of raw materials,appropriate inventory mode is selected to prepare materials,so as to meet the demand and reduce the inventory level as far as possible.Sales strategy,mainly describes the market research and analysis and timely price adjustment is conducive to the stability of enterprise sales or increase.Finally,the actual case of PH company's Shenzhen branch is used to verify the effectiveness of the above strategy,so as to provide practical basis and support for the formulation of the production and marketing balance strategy.Because demand and supply are full of uncertain factors,the production and sales balance is the ideal state in the supply chain.However,through the formulation of supply and demand coordination mechanism,reserve effective raw material inventory and timely adjustment of product selling price,it can effectively prevent the serious disconnection between production and sales,so that production and marketing tend to dynamic balance.When production and marketing tend to balance,enterprises can operate at low cost and high efficiency.