Research On Form Design Of Luxury Cruise Based On Family Characterization

Based on the deep analysis of the concept of family characterization,this thesis takes the automobile as the case study to get the inspiration of the cruise design,and then based on the design elements that affect the identification of the cruise ship,this thesis studies the cruise ship's appearance design around three cruise family: The Carnival cruise,the Royal Caribbean,the Star Cruise ship,aims to explore the cruise appearance design method of family characterization,and to guide the design practice.The thesis begins with the relationship between brand and family characterization,and studies the basic theory of family characterization and its connection with brand and brand modeling genes,and takes it as the theoretical basis of cruise appearance design analysis.Taking the car as an example,the thesis has a case study of family characterization,in order to provide inspiration for our country's carrying out cruise design.Then,based on the analysis of the basic concept of the cruise ship,using the morphological analysis method to select the elements which have great influence on the identification of the cruise ship as the main object of the study.By taking it as a starting point,this thesis uses the feature method to analyze the family characteristics of the three famous cruise group from vertical analysis and horizontal comparison.The research is mainly focused on bow,stern,side of the cruise ship superstructure,and the painting,and the chimney.The different series of selected brands were sorted out,and their modeling characteristics were sketched out.Based on this,the family modeling genes were extracted and their inheritance and variation in the process of family characterization were compared.The thesis concludes the design method in the family design of different group and different brands,including the realization way,the relevant factors,the principles that should be followed in the design process.The realization way includes the continuation of the design style,the strength side of the facade,unique chimney shape and color,the color design and painting,the overall proportion of the stern and layout.The design principles are: the coordination between the local and overall,the innovation of shape and elements,the choice of weakening and strengthening,local the integration of the local and the trend.According to these approaches and principles,the thesis builds the design flow for cruise enterprise's carrying out the family characterization design,that is the “four step” design strategy : analyzing the brand,extracting features,integrating elements,inheriting series.Based on the project environment that the Carnival and CSIC joint venture to build the "Vista grade" cruise ship,this thesis carries out conceptual design by adding the Chinese elements to prove the principle and method.This thesis explores the method of cruise design based on the concept of family characterization through the research of cruise appearance design,hoping that these methods and principles can have reference for the design and development of cruise ship in China.It makes a prospect for the further deeper level of research on the cruise ship's family design.