The Research On The Marketing Management Of The Overall Furnishing Based On Matmilllun(Shanghai) In Xian

With the rapid development of real estate industry in our country,the people of high quality household life pursuit,the gradual improvement of the overall home furnishing service has become a furnishing industry and a development trend of the overall home furnishing,with professional and industrialization in also got more and more customers response.As a new model of development,the overall home furnishing in the domestic market operation and management is still lack of mature and improve the management modes and methods.From the basic theory of the market marketing,this article reviews potter's five competitive forces model,market subdivision theory,the SWOT analysis model and the related theory and so on,summarizes the current market marketing model and practical characteristics.Then,from the whole company's marketing situation where matmillun lives in,the existing problem is studied.By research of a comprehensive marketing environment and the characteristics of its own,and found out the whole household marketing activities in the strengths,weaknesses,opportunities and challenges,and on this basis for its formulated specific development strategies.In the specific marketing strategy,to matmillun holistic household the marketing process for the design and transformation,and put forward the implementing guarantee measures.This paper takes the market marketing of matmillun company's the overall home furnishing in Xian area as an example,conducts a thorough analysis of the overall home furnishing industry to the marketing process,provides some useful reference for cases and value for he overall home furnishing concept implementation.