Optimal Research Of Marketing Strategy In Beijing Area Of AI BUS

In recent years,under the severe international situation and the low-level operation of domestic economy,China has adopted such strategies as upgrading scientific and technological capabilities,manufacturing capabilities,environmental protection,urbanization of population,and three-dimensional transportation.China’s automotive industry has achieved rapid development by strengthening the government’s control over automotive industry laws and regulations at the national level and promoting the implementation of new energy strategy,which has led to great changes in the original pattern of the automotive industry.Especially the state has subsidized the new energy bus greatly.Under the pull of the policy,the traditional bus industry has undergone tremendous changes in terms of enterprise concept,enterprise strategy and operation strategy.The existing management concept,enterprise strategy,operation strategy and marketing strategy can no longer meet the ever-changing customers.The development of the vehicle industry.As the capital,Beijing is positioned as the center of politics,culture,science and technology as well as foreign exchange.Its strategic position is self-evident.The brand effect brought by Beijing’s influence has become an indispensable place for all manufacturers.How to optimize the marketing strategy in Beijing is particularly important for all bus manufacturers.It is the key to win the leading position in the Beijing market and drive the sales of buses across the country.Under the new situation,a series of problems have arisen in AI bus company,such as slow promotion of brand influence,lack of further utilization of production scale,difficulty in raising market share,lack of prominent product advantages,low price level and no obvious breakthrough in traditional marketing strategies,which have seriously affected the high-speed and high-quality development of enterprises.Through the theoretical methods of marketing strategy,competitive environment analysis,SWOT analysis,customer relationship management and cultural management,this paper analyses the bus ownership data,AI bus occupancy data and AI bus market share data in Beijing market in the past 10 years,and combines the industry environment,competitive environment and marketing strategy.As well as the comprehensive performance of various bus enterprises,we should actively explore the transformation and optimization of AI bus company’s marketing strategy in Beijing,that is,to make use of the company’s brand,technology research and development,scale and other advantages,based on the concept of creating maximum value for customers,through products,prices,channels,promotions,government power,public relations,market adjustment.Research,market segmentation,target market optimization,product positioning,personnel,customer relationship management,cultural management and other aspects of research,develop a new train of thought suitable for bus sales in Beijing,to achieve the optimization of bus marketing ideas in the new environment.It can provide reference for the whole marketing strategy of bus enterprises in Beijing area and even in the whole country under the current situation.