The Research On The Design Of Complex Commercial Space Under The Influence Of Internet Era

With the development of the Internet era,social,commercial,and technological situations have undergone revolutionary changes.Commercial activities have surpassed the limitations of geography and time,and have the potential for tropic development.The significance of physical consumption has far exceeded the scope of demand for supplementary materials,and has begun to develop in many aspects such as leisure and entertainment,experience exchange,etc.;consumption patterns have gradually expanded to areas outside the physical channel.A large number of commercial enterprises have sought to transform in order to occupy a place in the fierce commercial competition.The composite business space that integrates various consumption and service contents centered on the consumer experience has become the mainstream in this era.This paper takes the composite commercial space under the influence of the Internet as the research object,and attempts to achieve the following objectives through research and analysis:(1)summarizing the design changes and design features of the composite commercial space under the influence of the Internet;(2)Suggested design strategies for the composite business space under the influence of the Internet.The first chapter is the introduction chapter.The main contents,methods and frameworks of this paper are expounded.The researches on the design of composite commercial space and the design of composite commercial space under the influence of the Internet are reviewed.The research on the formation of this paper is based on the method of literature collection.Preliminary directions.The second chapter is the chapter of theoretical research,which defines the concept of "Internet","composite format commercial space","composite business space in traditional business period" and "composite commercial space under the influence of the Internet".Theoretical research,on the theoretical level,explains the impact of the Internet on the development of composite business space and the types,characteristics and design trends of the composite business space under the influence of the Internet,providing an important focus for the research on the status quo of the third chapter.The third chapter is the core chapter of this paper.It is based on field research,case study,and comparative induction.It closely follows the three major planning and design stages: business configuration and spatial layout mode,streamline design and functional area layout,interface mode configuration and interface design.The key factors,the actual case is elaborated,and the composite business space under the influence of the Internet is compared with the composite business space in the traditional business period.The design changes are obtained in practice: the business configuration and the streamline design present behavioral compoundity.The functional area layout mode presents spatial composite,interface mode and interface design to present the experience complex,which provides the integration direction for the fourth chapter design strategy.The fourth chapter is the important chapter of the full text.The behavioral compounding,spatial compounding and experience compounding are taken as the strategic points.The business layout,streamline planning and node design strategy under the behavioral compound mode are expounded.The spatial composite mode is mobile,juxtaposed and more.The spatial composite strategy of enlightenment;the interface design strategy of consumer interface fragmentation,display interface scene,entertainment interface interaction and contact interface scatter in experience compound mode,and the strategy analysis is carried out with case analysis.Based on the background of the times and the business environment,this paper promotes the design of the needs of the times and business needs.Through the comparison between history and the present,we draw more specific design changes and systematic strategic suggestions,in order to study the design of commercial space.It has contributed to the development of the composite business space under the influence of the Internet.