Design And Implementation Of The Mobile Marketing Information System For Power Engineering Enterprises

At present,many companies rely mainly on traditional human and personal computers to handle the business works in the local area networks.However,with the rapid development of science and technology and the large variety of businesses,the traditional methods have failed to meet people's needs.In recent years,the broadband wireless access technologies and intelligent mobile terminals have improved dramatically.People are more willing to handle their business through mobile networks and the Internet.In particular,the power engineering enterprises are facing some problems.The needs of customers are usually complex.The real-time design and budget bidding of power engineering construction projects are not easy.The business management efficiency of salesmans is not high.Therefore,It's an urgent need to develop a mobile marketing information system for the power engineering industry to address the above-mentioned issues and enhance the business marketing effectiveness.In this paper,a mobile marketing information system for power engineering enterprises is designed and implemented based on the actual business needs and marketing workflows of a power engineering enterprise.The aim is to improve the marketing management efficiency,obtain more engineering project orders and attempt to promote the application in the power engineering industry.The system consists of web application,mobile APP and server.The web application is impletmented based on the YII Framework,which is a fast,safe and professional high-performance PHP development framework.The mobile APP is implemented using the Java programming language and Android native development technology.The server consists of application services by Apache and data services by My SQL database system.The main processing data objects of the system include customer information,customer visit records,project information,contract information,sale logs,basic product unit information,budget pricing information,contract payment process information,etc.The system contains five core business function modules,including customer information management,customer visit report,project budget bidding,sale log management and project contract management,as well as the subsystem for management and support.Some functional modules of the system work collaboratively by the API application interfaces of the server and the data relations of different tables in the database.To evaluate the perfermance of the mobile marketing information system,some tests are done,including functional testing,data validating,long-term running.The results show that the system can be stable for a long time and provide effective marketing service support.The system can effectively enhance the mobile productivity of the salemans,significantly shorten the marketing cycle of power engineering projects and obviously improve the marketing decision effectiveness.Furthermore,the system is easy to be deployed and has high security.It meets the actual business needs and has good application prospects.