The Design Of The Ugly Cute Doll In The Twelve Constellations

With the development and progress of the times,consumers are no longer satisfied with the single function of the product,but pay more and more attention to the emotional experience brought by the product.Diversified product style has become a trend of product design in the future.Based on this,this paper takes the doll product as the concrete practice object,from the current hot spot of interest of the masses of our country,selects the "constellation",a popular culture which is concerned and has universal character."ugliness",which has only been developed in recent years,has been widely sought after as a source of inspiration,and the extraction and fusion of these two cultures are regarded as the specific goal of the study.On the one hand,through the methods of literature,case study,comparative study,function analysis,etc.,the author analyzes and summarizes the research and design of the constellation related to ugly and cute;on the other hand,through user interviews,questionnaires and other methods,To the consumer tendency and the reason carries on the investigation research.The combination of the two to clarify the consumer's emotional experience of constellation and ugly product sources and demands,and based on this,constellation as the design theme element,ugly as visual style tonality,Through the design of zodiac culture and ugly style of the fusion of presentation,to strengthen the positive impact of the young consumer emotional experience.In the current consumer aesthetic diversification,this practice through the integration of product form level innovation,with the goal of giving more humanistic care to the product,to explore the product in the diversified style design more possibilities,In order to expand the train of thought of product design in our country,solve the problem of the shortage of diversified products in the current market.