Study On The Relationship Between Social Responsibility And Competitiveness Of Listed Companies

This paper analyzes and discusses the relationship between social responsibility and competitiveness of Expressway listed companies.Firstly,starting with the characteristics of the listed companies on the expressway,on the basis of the stakeholder theory,the stakeholders of the expressway listed companies are divided into seven aspects: shareholders,employees,government,link operators,personnel,environment and society,on the basis of defining the connotation of the social responsibility of the expressway listed companies,a social responsibility evaluation index system is constructed.And the maintenance cost rate and toll growth rate index with expressway industry characteristics are included in the social responsibility evaluation index system of the expressway listed companies.The connotation of the competitiveness of the listed companies of the expressway is clearly defined and its components are analyzed,and the competitiveness index system of the expressway listed companies is constructed by using the competitiveness index system of Jinbei.Secondly,the paper makes a qualitative analysis on the relationship between social responsibility and competitiveness of the expressway listed companies,and puts forward two hypotheses are that: a positive correlation between comprehensive social responsibility and competitiveness of the expressway listed companies;and a positive correlation between the social responsibility of the stakeholders and the competitiveness of the expressway listed companies.Thirdly,using the empirical analysis method,the 2011-2016 year data of 18 Expressway listed companies are selected as samples,and the fixed panel model is used to study the relationship between social responsibility and competitiveness of the expressway listed companies.The results show that: the comprehensive social responsibility and competitiveness of the expressway listed companies are positively related,and the social responsibility to shareholders,employees and government are positively related to the competitiveness of the expressway listed companies,while the coefficient of social responsibility for connecting roads,drivers and conductors is positive,but not significant.Finally,based on the above research,in order to promote the this paper tries to provide policy suggestions from the two levels of government and the company to promote the social responsibility of the expressway listed companies and enhance their competitiveness.