Research On The Developing Strategy Of ZX Company

Dezhou ZX company is a manufacturer of Oil&Gas drilling equipment,mud pump spare parts and coupling special for oil pipe.In recent years,medium and small size companies like Dezhou Zx company are encountering great pressure and challenge as the economic crisis goes deeper,international political environment maintain unstable,and exchange rate between Renminbi and dollars change.Besides,Dezhou ZX company has accumulated lots of problems in the past ten years,which made company find a new developing strategy becomes more important.This thesis first introduce the general introduction,current developing situation and problems shows in company developing.By using SWOT analysis model,the opportunities,challenges,advantages and disadvantages are then listed.This thesis draw a SWOT table and graph and compare them with the actual situation of ZX company,which conclude four possible strategies including SO,ST,WO and WT.After a deeper analysis,the thesis conclude that ZX company shall formulate a diversification strategy.ZX company develop its strategy from traditional single strategy to diversification strategy by maintaining markets they have,developing new markets and customers,extend industry chain,bringing new products trade and catch The Belt and Road policy opportunities to invest oversea.To ensure the effective implementation of diversification strategy,thesis carry out five measures.These five measures include improvement of enterprise management system,improvement recruitment and performance system,construction of enterprise culture,expanding sales channels and strictly control product quality.