| With the rapid development of the Chinese economy and the transformation of the economic structure from an industrial economy to a service economy,port cities have formulated development plans suitable for local ports according to local conditions to expand their market share,but due to the rapid growth of port construction in recent years,As a result,the capacity of the port to pass has increased significantly,even exceeding the speed of economic development,resulting in a series of imbalances between supply and demand.How to take a dominant position in the fierce competition in the port market has become one of the most critical issues facing ports.Tianjin Port Group is located at the intersection of the Beijing-Tianjin-Hebei urban.In sharp contrast to the rapid development of the port’s scale and operational throughput,Tianjin Port Group is now not only gradually overlapping with the economic hinterland of the surrounding ports that are constantly expanding and expanding,but also increasing the difficulty of obtaining supplies.At the same time,Tianjin Port Group also has a phenomenon of looting for limited resources.By studying the present situation of service marketing in Tianjin port,this paper analyzes the problems existing in the development of Tianjin port Group and service marketing,and summarizes a feasible plan to improve Tianjin Port Group’s service marketing strategy.Helps Tianjin Port Group gains certain advantages in the increasingly competitive market environment and enhance the overall competitiveness of ports.In the course of the research,literature analysis and comparative analysis are used to summarize,collate and analyze the literature information by collecting and consulting a large number of data on marketing,service marketing and port industry.Combined with these factors,the advantages and disadvantages in the competition between Tianjin Port Group and other ports are summarized.By comparing with other ports in terms of port function development,price strategy,service awareness and brand awareness,the service marketing strategy that is conducive to the competitive and sustainable development of Tianjin Port Group is refined. |
