| 2016 is a remarkable year in shipping history.The consolidation of shipping companies,mergers and acquisitions and alliances are followed by the acquisition of the U.S.President cruise ship by CMA CGM,the reorganization and merger of COSCO and CSCL,the merger of Hepburn,Yangming Shipping,,Nippon Yusen,Kawasaki,Hanjin and six liner companies to form the third largest shipping alliance in the world.Together with the former 2M + Hyundai Merchant Shipping Co.,Ltd.and Ocean Alliance(CMA,COSCO,EVG,OOCL)The pattern In the context of keen competition in the shipping industry,the shipping agency industry,which is a derivative of international shipping demand,is undergoing a "Union Storm." The advent of the alliance era has quietly changed the market pattern,enhancing the market concentration of shipping agents,solidifying the echelon and gradually widening the gap.The arrival of the shipping alliance era has broken the balance of the original shipping agency market and brought many possibilities to the downstream shipping agency market.The big ship effect is accompanied by the shipping alliance.However,the salient issue of concentrated shipping on the market is a direct imbalance between supply and demand.In addition,with the slowdown of global trade in recent years,the sustained shipping downturn is not conducive to easing contradictions and digesting capacity.Large ship type berthing dock and dispatch operations put forward higher requirements.As the most open part of shipping service industry,shipping agency is bound to speed up the survival of the fittest in the shipping agency market with fiercer competition.Under such circumstances,shipping agency enterprises must make continuous innovations and breakthroughs,enhance the service connotation,scientifically evaluate the external environment and their own conditions,and plan the transformation and development through healthy competition and coordination.WD company is a shipping agency,freight forwarders based industry,a variety of management,horizontal joint business services companies.After more than half a century of development,has developed into the Bohai Rim region’s largest international shipping agency.With the opening up of the ship agency market,the newly established shipping agency companies and shipping companies in Tianjin continue to reduce the market share of their offspring in Tianjin on their own behalf,and competition has inevitably become the mainstream of market development.In the meantime,based on the current trade situation,China’s import and export trade will not see substantial growth in the future,and the shipping industry has entered a period of small profits.Monopoly has died out,the competitive landscape has been formed,WD company must seek restructuring and development as soon as possible.Therefore,this article hopes to provide a reference for WD Company to enhance its comprehensive competitiveness by analyzing the transformation of WD’s development strategy under the shipping alliance era,provide support for opening up new profit growth points and seek "breaking through" its own transformation and development.. |
