Brilliance-Auto Zhonghua V3 Marketing Strategy Research From The Prespective Of Network Marketing

In late twentieth Century,with the rapid development of Internet technology,the characteristics of its high speed,convenience and mobility have penetrated into people's lives.Not only that,Internet technology for the development of enterprises has injected new vitality,changed the past a single enterprise marketing activities,making the marketing network to become an important part of corporate marketing activities.At present,the automobile industry has become a pillar industry in our country,especially with the development of new energy vehicles,the competition among the automobile enterprises is becoming increasingly fierce.In this kind of environment,the automobile enterprise urgently needs a kind of new marketing way,but the network marketing because of its low cost,the dissemination surface is wide and so on the characteristic receives the enterprise enterprise's welcome.This study is based on the network marketing,using comparative analysis,literature research and case analysis,this article analyzed the necessity of automobile enterprises to develop the network marketing,network marketing an important role on the survival development of the automobile enterprises.Under the guidance of the theory of network marketing,the automobile enterprise should re-examine the marketing strategy of the enterprise,at the same time,improve and perfect the current marketing strategy.This paper selects V3 as the research object,using the SWOT method to analyze the current marketing methods of V3 automobile,and points out the existing problems.Then this paper analyzes the network marketing environment of the V3,the last in the network marketing from the perspective of this research to improve the V3 marketing strategy,namely precision marketing strategy,competitive products marketing strategy,regional marketing strategy,promotion strategy,marketing strategy,network marketing channel strategy,in order to fully verify the network marketing and traditional marketing is relatively great progress to the major interests of automobile enterprises.Through the case of V3,the paper clarifies that the improvement of marketing strategy in the view of network marketing has practical feasibility and high application value to the automobile industry.