A Design And Research Of The Cultural And Creative Products Of Wuhan Football Club

As the world's first sport,football attracts the attention of hundreds of millions of viewers all over the world.Football culture has also become an important part of people's lives.In 2016,the State General Administration of Sport and the Ministry of Education requested the preparation of China's football development plan to vigorously develop the football culture industry.As an important part of the cultural industry,football-based cultural and creative products play a role in promoting football culture and repaying the football industry,.forming a benign exchange between football and culture.At the same time,consumers' growing multi-level and diversified spiritual needs have also opened up new markets for football cultural and creative products.Due to the late start of domestic football cultural and creative product design,it is still in a period of learning and learning.The current status of product design does not match the football culture with deep historical resources,and there is a serious imbalance with the market demand.Therefore,the important issue facing the country today is how to formulate a series of design strategies on the existing issues.Therefore,the rational and effective development of the design and development of football cultural and creative products has high research significance and value.The paper takes the Wuhan Football Club cultural product design as the research object,redefine the football culture creative products according to the urban culture,football culture,cultural and creative product design and other related theories,and analyzes the design status of Wuhan Football Club's cultural and creative products and the cultural creativity of Wuhan Football Club.The product consumer market survey results,combined with product design-related methods,proposed innovative design strategies for cultural and creative products of Wuhan Football Club.Finally,using the above-mentioned juice-making strategy,feasibility design practice of Wuhan Football Club's cultural and creative products was carried out.In this paper,we find that in the design of cultural and creative products of the football club,we should combine the cultural characteristics of the football club,dig out the important historical moment of the team,take the spiritual needs of the consumer as the guidance,and carry out the design and development.This design practice provides an effective creative plan for the series of product design for the team,and has a certain innovation significance for the development and design of the cultural and creative products of Wuhan football club.Through the practical results,we redefined the development and design ideas of the product for the team,especially in the design of the collection souvenirs.