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Research On Operational Model Innovation Of Chengdu(CD) Flowers And Plants Exchange

Posted on:2019-12-18Degree:MasterType:Thesis
Country:ChinaCandidate:J J WangFull Text:PDF
GTID:2382330545960901Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Pre-mixed mortar is a new type of building material,which is mainly used in building engineering projects such as surface mortar and masonry mortar.Along with the increasingly strengthening the concept of sustainable development,environmental protection policy,governments around the world have introduced relevant industry investment preferential policy guidance,construction environment makes the ready-mixed dry mortar get a huge boost in both the production and use,related industry also get fast development.With China's new urbanization construction,green buildings,energy saving renovation strategy implementation,such as ready-mixed dry mortar as green building materials can continue to maintain good momentum of development,production ability and innovation ability has a significant growth,product structure adjustment and technical equipment level all have achieved remarkable results.However,due to China's macro policy adjustment in recent years,the downward pressure on economic and environmental policy restriction factors,such as the use of ready-mixed dry mortar downstream industry is showing a slowdown,even likely products from the demand for the development of industry overcapacity,enterprise from rapid payback to project mat endowment YaKuan phenomenon such as serious.Therefore,under current industry market competition pattern,this article mainly aims at ZZCH company such a typical premixed dry mortar production sale enterprise as an example,the comprehensive analysis of ZZCH company own strategic allocation of resources,and to learn from well-known brands such as benchmarking enterprises successful experience in the market on the basis of continuous innovation,and upgrade,accordingly set suitable for ZZCH company,new market development plan,including market development plan design principle,the market development direction and goal,the path of the market development,for ZZCH company in special type of mortar market as soon as possible to find a place,Set up several products with strong competitiveness,and set up the popularity of the company.
Keywords/Search Tags:ZZCH, ready-mixed mortar, market expansion
PDF Full Text Request
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