The Research On The Niche Market Development Strategies Of The Industrial Special Valves For SF Company From The Perspective Of Long Tail Theory

Valve is a widely used mechanical product in the national economic construction and development.As an important link,valve industry plays a decisive role in machinery and equipment manufacturing.From the reform and open,the number of valve enterprises in China has increased from 10 to more than 6,000,and the annual output valve has also increased from several hundred million Yuan to several hundred billion Yuan now.With the rapid development of our economy,the demand for valves in domestic market is increasing,at present,especially for the production capacity of China’s middle and high-end valve field is still unable to meet the needs of the domestic market.In this context,the development of the niche market for industrial special valves is particularly important and crucial.This paper takes the SF Company as a case study,and the long tail theory is applied to develop the niche market of SF special industrial valves.This is not only to promote the development of SF Company,but also to meet the practical needs of middle and high-end valve market.This paper introduces the selected topic background,research significance and research problems firstly;and starting from the research of practical methods,main contents and technical route,and summarizing and reviewing relevant theoretical research,including marketing theory,Pareto’s principle,the long tail theory and niche market;then,through the analysis of the status of SF’s present situation and the external environment in development,and points out that SF company has a certain capacity for developing and producing special valve,and satisfies the three conditions: with the continuous emergence of niche market,the enhancement of customers’ personal consumption and the reduction of production and marketing costs.Therefore,it is judged that SF Company has a realistic basis for implementing the long tail theory.At last,based on the results of the analysis,to study and put forward the four strategies for reducing costs to develop niche market,namely low cost development of new products,low cost production of various products,reducing the conversion cost of the products,and reducing the cost of sales of the products,as well as the five major security measures,including management system,human resources,production capital,network technology and enterprise culture.