The Study On The Corrective Strategy Of Public NIMBY Risk Perception Bias And Its Corrective Strategies

The rapid development of the city and the continuous agglomeration of the population lead to the increase of the urban domestic garbage.The garbage problem restricts the further development of the city and the improvement of the quality of public life.How to effectively deal with the increasing garbage problem is an urgent problem for the city.With the continuous development and maturity of waste incineration technology and the cleanness of incineration itself,the government is more and more inclined to build waste incineration power plants to solve the dilemma of waste siege.However,in the planning and construction of adjacent facilities,the project is often unable to proceed smoothly due to public opposition.Its main reason is: there is a deviation in the risk perception of the public on the waste incineration power plant,and the public's cognitive risk is generally greater than the actual risk.This deviation and the corresponding risk behavior selection are the important reasons for the occurrence of the conflict.This paper uses the method of case study to deeply analyze the Xiantao Anti Burning Incident,and analyzes the formation process of public NIMBY risk perception bias,and extracts the types.On the basis of summarizing the Xiantao case and other national cases,we will seek for the reason for the public NIMBY risk perception bias and put forward to correct it.This paper is divided into five parts.The first part is about the overall introduction of this paper,including the research background,research ideas,and the review of the NIMBY and Cognitive Bias Study.Experts believe that there is a deviation between the public NIMBY risk perception bias and the actual risk,but it lacks the attention to its specific deviation,the formation process of the bias and the relevant research on governance.This also constitutes the focus of this study.The second part focuses on the concept of public NIMBY risk perception bias and risk communication theory,extract the communication subject,information,communication channels.The third part analyzes the current situation of cognitive bias through the study of Xiantao anti burning event,puts forward bias judgment standard and divides the bias into Availability Heuristic,overconfidence bias and loss aversion bias according to the stages of information identification,editing and evaluation.The fourth part uses the theory of risk communication to analyze the problems existing in the subject,information and communication channel.By learning,the limitation of individual characteristics,the failure of communication information to play a full role,and the limited communication channel restrict the formation process breed the public NIMBY risk perception bias.The fifth part is to combine the successful experience of Xiantao City to put forward suggestions to correct public NIMBY risk perception bias by establishing subjective and reasonable risk expectations,perfecting the government information mechanism and opening the channel of risk communication.Although the academic circle attaches great importance to the public risk perception and public NIMBY risk perception bias,but the lack of specific study of public NIMBY risk perception bias.Based on the research of Cognitive bias and the NIMBY,this paper puts forward the concept of public NIMBY risk perception bias,as well as the judgment criteria and types.And by using the combination of case and theory,through the analysis of Xiantao case and the combination of national cases,the paper uses the risk communication theory to analyze the reasons for the formation and how to correspond it.Pay attention to the public NIMBY risk perception bias,as a starting point,so as to avoid the nimby conflict.