Analysis On The Network Marketing Strategy Of PS Tmall Flagship Store

China's e-commerce is showing a prosperous development momentum.With the introduction and implementation of China's "Internet+" strategy,as well as the innovation of network technologies such as cloud computing and big data,and the continuous expansion of the online shopping consumer market,all walks of life are actively developing e-commerce.In addition,vigorously developing China's e-commerce is an inevitable choice to cope with the opportunities and challenges brought about by economic globalization,occupy the dominant position in the international market,and enhance international competitiveness.At the same time,it is conducive to promoting the circulation of China's commodities and various elements in the market and realizing resources.Configuration optimization.China's Internet has developed rapidly,and the network has penetrated into all walks of life.The competition in the e-commerce market has intensified.Major e-commerce companies have invested a lot of money,only to stabilize in the e-commerce market.However,in the actual marketing process,there are still many problems including unclear market positioning and lack of talents.Therefore,this paper takes PS Tmall flagship store as the research object,and uses relevant marketing theories to analyze its current marketing situation.In the process of investigation and data analysis of PS Tmall flagship store,the author found that the store has many problems in network marketing,including lack of professional operation talents,inaccurate target market positioning,lack of individuality of products,fierce competition among peers,and single marketing channel.Wait.By sorting out its marketing data and referring to the existing theoretical knowledge about network marketing at home and abroad,after analyzing and analyzing the market environment of China's B2C network and the market situation of Taobao table lamp industry,the macro environment includes political,economic,technical and social environment.A comprehensive analysis of the marketing environment of PS Tmall flagship store,as a basis for the PS Tmall flagship store segment market,clear product market positioning,and tap potential consumers.On this basis,SWOT analysis was used to evaluate the overall marketing environment of PS Tmall flagship store,summarizing the advantages and disadvantages,opportunities and challenges in its development process;then,from product strategy,price strategy,channel strategy and The promotion strategy analyzes the specific marketing strategies currently implemented by PS Tmall flagship store in four aspects.Finally,according to the STP market segmentation principle and 4C network marketing principles,it proposes a series of targeted improvement strategies for the shortcomings of the store,with detailed details.Strategy implementation safeguards.In the context of the rapid development of the e-commerce market,this paper is based on the real data of the PS Tmall flagship store.On the one hand,it has certain theoretical significance.On the other hand,it also has certain reference significance for the PS Tmall flagship store.