Research On Marketing Strategies Of PM2.5 Respirator Of M Company

In the past few decades,China has experienced rapid economic and demographic development,and its GDP has become the second-largest in the world with a population of 1.395 billion.However,the extensive long-term growth and large population base make the natural environment under enormous pressure.Air,water,soil,and other environmental pollution have become a persistent problem in China Among them,the air pollution problem--haze and its primary constituent pollutant--PM2.5 particles received considerable attention and discussion from the media and public due to its significant influence range and high degree of harm.Besides,the intermittent outbreak of airborne infectious diseases(such as SARS,bird flu,etc.),in a short period of time,arouse the public’s exceptional attention to respiratory health protection.Due to external environmental factors and the continuous improvement of public awareness,the PM2.5 respirator market has experienced explosive growth Meanwhile,due to the low entry threshold of the respirator industry,a large number of products of new brand manufacturers have entered the market,among which some brands are trying to take advantage of consumers’ insufficient knowledge of respiratory protection,using some confusing product descriptions to mislead consumers and seek improper benefits.Behind the boom on the bustling and mixed supply side,the market demand for PM2.5 respirators is mostly affected by external factors such as seasons,air pollution and disease outbreaks.Therefore,both traditional manufacturers and new brands in the industry are faced with the embarrassing situation of "living on the weather." Results in difficulties and challenges in the long-term sales channel construction and channel inventory managementM company,the research object of this paper,is the leading brand of respirators with high brand awareness and reputation.However,based on the actual situation of the Chinese market,it requires a transparent,efficient,and operable marketing strategy to ensure the healthy and stable development of the PM2.5 respirators series in the domestic market.The author has been engaged in front-line marketing work in M company for many years and has a deep understanding of the company’s marketing status.I hope to find out the feasible improvement scheme of the company’s marketing strategy through the systematic research of this paper to help the company’s PM2.5 respirators achieve a win-win situation for enterprises,channels,and consumers in the Chinese consumer market.