A Research On The Study On The Marketing Channel To Be Optimized In Fuyao Auto Glass Accessories

As an important spare parts supplier in the automotive aftermarket for the automotive glass industry,Fuyao Glass is a global player in the global market.In recent years,Fuyao Glass has gradually increased its position in the international market and established a global influence.More than 95% of total revenue,the continuous focus of Fuyao Glass has been favored by downstream car manufacturers.Some data show that Fuyao Automotive Glass has a market share of about 70% and the arg parts market has about 21% As the second largest automotive glass giant in the world and the first in Asia,Fuyao Group’s performance in the entire automotive glass aftermarket in China is average.In recent years,the production and sales of the Chinese automotive market have continued to decline,which has impacted the automotive industry.Controls and requirements are becoming more and more stringent,and auto parts companies are facing unprecedented challenges.How to use the Fuyao brand and local advantages to reverse the current large-scale dependence on OEMs to increase the market share and influence of the terminal market? Fuyao Group must increase its efforts to optimize and transform Fuyao’s current marketing channel system in the domestic accessory market.Based on the marketing channel theory as the theoretical basis,this article analyzes the current status of Fuyao’s automotive glass accessories marketing channels,optimizes the design of Fuyao’s accessories system marketing channels,and proposes corresponding safeguards.This article believes that: First,manufacturers The ability to design channels and manage channels is the ability that can play a super role in the automotive glass accessories market.Second,the traditional agency channels of Fuyao Glass have supported the Group’s accessories business to maintain a long-term,sustainable and stable development in the past development.It is more suitable for the sales model of the auto glass accessories market.However,the channels need to be optimized.Third,the operator channels need to be continuously developed to guide the cooperation of traditional channels.Fourth,the optimization of Fuyao glass accessories market channels needs to balance the new and old channel models.Overlaps and conflicts ensure the steady progress of the channel model.Fifth,the new channel plan should be implemented on the basis of consolidating the full agent channel and entering the Internet channel in a timely manner.The entire process pays attention to balancing the conflicts and contradictions of interests of all parties to ensure the steady progress of implementation.Program.This article is to analyze the existing marketing channels of the Fuyao glass accessories China market,redesign and optimize the channel model,integrate multichannel marketing to improve channel customer loyalty and terminal market share,and finally realize Fuyao Glass Group’s market in the accessories market.Leadership.