Research On The Virtual Enterprises' Cultural Influence Based On The Grounded Paradigm

As a new type of enterprise model,Virtual Enterprise(VE)is a dynamic alliance composed of multiple enterprises that own the core competences of different parts in the supply chain,the VE leader hold the core parts,and the VE member hold the non-core parts,together they form the entire alliance.Since the VE model is based on the cooperation of different links in the supply chain,its cooperation stability has become the focus of all virtual enterprises.Research has shown that in order to ensure their supply chain stability,VE will take corresponding control measures for different parts in the supply chain,such as information,channel,quality,cost,technique,time,etc.However,we found in the field investigation that many VE leaders have begun to realize that in order to ensure the stability of cooperation,except focusing on the control of some parts in the supply chain,it seems more important that paying attention to the “human” factor in enterprises,as the ultimate goal of the VE is to enable the members to comply with their development belief to cooperate better,therefore,the VE leaders begin to build corporate culture and infiltrate into the members of the VE,and form the cultural influence on them to ensure that the members agree with the belief of the VE.In summary,the VE leaders are committed to forming culture influence based on their own corporate culture characteristics through the adoption of cultural construction measures,thereby improving the stability of the entire alliance.This research aims phenomenon which has already existed in the practice of enterprises,chose three typical enterprises of TS,MD and ZY as research cases,applied Grounded Paradigm to research the formation and operation mechanism of the VE culture Influence.We collected number of data including first-hand and second-hand and then obtained the four core categories of “cultural guidance”,“cultural belonging”,“cultural construction” and “cultural practice” by performing open coding and selective coding,and explored the formation process of VE culture influence,and constructed the VE Culture Influence Mechanism Model.On the basis of the above research conclusions,we used the core categories and its sub-categories as the index system to evaluate and analyze the Cultural Influence of the three enterprises through the multi-index comprehensive evaluation method.