Research On The Evaluation Of Corporate Social Responsibility Of Xinjiang Tianye Group

Fulfilling social responsibility is an important way for companies to coordinate the relationship with all stakeholders and promote the sustainable development of enterprises and society.Enterprises should integrate social responsibility activities with strategic planning,and clarify the development direction and objectives of enterprises in the current context of pursuing harmonious development and high-quality development.The evaluation of social responsibility performance occupies a very important position in the overall performance of the company,because the performance of an enterprise can not only depend on economic performance,but also consider social performance and ecological environment performance.Only by coordinating the relationship between economic performance,social performance and ecological environment performance,can the symbiosis and common prosperity of the enterprise and society be promoted.Up to now,the theoretical system and practical experience of corporate social responsibility performance evaluation have made great progress,and enterprises have begun to issue social responsibility reports.However,the development basis and characteristics of various industries in different regions are different.The content of the report is only limited to the expression of literature and the positive information of the company.It is impossible to identify the basic data of corporate social responsibility accounting,and there are no stakeholders It is impossible for enterprises to make clear the importance and necessity of fulfilling their social responsibilities by knowing relevant necessary information.In view of this,this paper will take Xinjiang Tianye Group as the research object to build a scientific and applicable social responsibility performance evaluation system,the performance evaluation of corporate social responsibility is explored.First of all,based on a large number of reading and summarizing the relevant literature of social responsibility performance research at home and abroad,combined with the business model characteristics of Xinjiang Tianye Group,this study identifies its key stakeholders,and then combined with stakeholder theory and triple bottom line theory,summarizes the factors that affect the performance evaluation of social responsibility.Based on this,the paper constructs an evaluation index system of 23 indicators including economic responsibility performance,social responsibility performance and ecological environment responsibility.Secondly,by analyzing the industry characteristics of Xinjiang Tianye Group and combining the evaluation standards of various authoritative organizations,the data of evaluation indexes are collected.For the calculation and evaluation of data,through comparison and summary,the weight and membership degree of evaluation indexes are determined by using AHP and fuzzy comprehensive evaluation method,thus the social responsibility performance evaluation model based on AHP and fuzzy comprehensive evaluation method is constructed.Finally,the evaluation model is applied to the social responsibility performance evaluation of Xinjiang Tianye Group.The weight of each index is determined by AHP.The proportion of economic responsibility performance is the largest,followed by social responsibility performance,and ecological environment responsibility performance is the smallest.From the results of fuzzy comprehensive evaluation,it can be seen that the economic responsibility performance of Xinjiang Tianye Group in 2016-2018 is "good",the social responsibility performance is "good,good and general",and the ecological environment responsibility performance is "general,general and good".Finally,the overall social responsibility performance of Xinjiang Tianye Group in 2016-2018 is "good",which shows that its social responsibility performance level is good and stable,but there are still some aspects to be improved and improved.Through the research on the social responsibility performance evaluation of Xinjiang Tianye Group,this paper provides experience reference for its reasonable evaluation and analysis of its own social responsibility performance,finds out the defects and deficiencies,promotes its social responsibility activities,coordinates the economic,social and ecological environmental responsibility performance,and makes due contribution to the promotion of China’s high-quality economic development.