Strategic Research On The Export Of Xingyun Chemical Company

Export is an important driving force to promote the GDP growth of China,and export is also a barometer of China's foreign economy.The increase of export volume can not only earn the foreign exchange and Increasing trade surplus,but also promote the national economic growth.Export trade is an effective way for an enterprise to quickly open and enter the international market and generate income for the enterprise.Due to the different situations of exporting enterprises and the different economic,political,cultural and social environments of the target country of export,we must develop appropriate strategies to different enterprises.Based on Xingyun chemical company as a case study,this paper start from the operating environment of foreign trade activities of Xingyun chemical company,make a research and analysis of the current export situation and the existing problems and the causes of the problem of Xingyun chemical,at the same time summarized Xingyun chemical with the strengths,weaknesses,opportunities and threats.Base on these,study the export strategy of Xingyun chemical from product,brand,promotion,channels and competition,at the same time put forward to the measure of safeguard to ensure the export strategy of Xingyun chemical implemented smoothly.The application of export strategy research to the chemical industry will not only to be a very good theoretical guidance to promote the development of export chemical enterprises but also provide lessons and reference for the other similar exported chemical enterprises to Xingyun chemical to make them understand the new economic situation better and develop their international market better.