Research On Business Model Of FYY Refined Oil Logistics Platform Based On Value Nets

Rapid digital development in the commercial world is breaking the traditional industrial barriers,which makes it an urgent task for traditional enterprises to carry out digital upgrading and transformation.However,the disadvantage of weak digital power of traditional enterprises becomes an obstacle in transformation.Therefore,how to enable enterprises to provide customers with services of higher customer perceived value while focusing on their main business becomes an important topic.As a digital business model,logistics platform has become an important proposition in how to use this business model to reorganize the value chain while enabling traditional enterprises to provide customers with higher value services,and at the same time to enhance the value of each subject in the traditional model and the overall value.Based on the value web theory,this paper puts forward a business mode of refined oil product logistic platform composed of three parties through coordination network taking refined oil product manufacturing enterprises as the core,logistics platform companies as the value-centered enterprises and the third-party logistics companies as the source of core power supply.Besides,by taking FYY refined oil product logistics platform as case study,this paper also analyzes the value of this business mode through combining quantitative method with qualitative method.The research has proved that the business mode of FYY refined oil product logistics platform based on value web can remarkably improve customer perceived value so as to benefit all parties inside the value web,realize complementary advantages between refined oil product manufacturing enterprises and logistics platform companies,improve logistics efficiency of enterprises,maximize the profits of all parties within the value web and realize profits of all parties.The research result of FYY refined oil product logistics platform based on value web aims to provide a new theoretical angle and industrial reference for China to realize the conversion of the new and old kinetic energies,guide traditional enterprises to realize digital upgrading and achieve the goal of industry 4.0.