Application And Research Of New Media Technology In Nanjing Velvet Flowers Heritage

The development of social economy,the change of people's aesthetic concepts,the changes in the social customs of traditional handicrafts,and the death of old artists have caused many handicrafts to be lost because they have not been well protected and passed down.Based on the current network media environment,the new media technology background with fast resource transmission and wide range,at the same time,the mobile terminal application type based on traditional handicrafts has not formed a more standardized and reasonable design method.Therefore,this paper will take Jiangsu Province's intangible cultural heritage-Nanjing velvet traditional handicraft as an example,sum up the application relationship of new media technology in non-genetic inheritance,aiming to draw the application of new media technology in Nanjing velvet inheritance,New media technologies provide insight into the application of traditional handicraft heritage.This article is divided into six chapters.The first chapter adopts the literature research method,introduces the background of non-legacy research and the protection mode of new media technology in non-genetic inheritance,proposes the research purpose and significance,and determines the research method according to the research direction,and draws the research contribution.The second chapter adopts the theoretical research method to define and classify the content of new media technology and intangible cultural heritage,analyze the existing methods of protection and communication,and summarize the new media technology in non-genetic inheritance according to the shortcomings in the existing inheritance methods.Application relationship.The third chapter adopts the field research method,through the field research of Nanjing velvet flower production process and user research,the demand point and process characteristics of Nanjing velvet flower are obtained.According to the application of new media technology in traditional handicrafts,the application methods of new media technology in the production process of Nanjing velvet flower and the application mode in the production process are obtained,which provides design direction for the inheritance of Nanjing velvet hand crafts.The fourth chapter uses the competitive product analysis method to summarize the application of new media technology in traditional handicraft App.According to the demand of Nanjing velvet application,select the competitive product App with reference and reference value and analyze it to provide reference for the practice design of velvet flower.And reference.According to the results of previous research and analysis,the interactive graphic design method of traditional handicrafts is proposed.From the perspectives of extracting traditional handicraft production process and interactive graphic design method,Nanjing cashmere handicraft is taken as an example.The fifth chapter uses the service prototype and verification method.With the application of new media technology in the application of Nanjing velvet handicrafts,through usability testing,it provides ideas for the subsequent iteration of velvet application and better inheritance and protection of traditional handicrafts.Chapter VI summarizes and looks forward to.Summarize the research results of this paper,analyze the deficiencies,and provide thinking for subsequent iteration and development.This paper summarizes the application relationship of new media technology in non-genetic inheritance,and draws the interactive graphic design method of traditional handicraft.Taking Nanjing velvet as an example,the application and research of Nanjing velvet flower is designed.On the one hand,it aims to inherit the Nanjing velvet handicrafts,on the other hand,it is intended to provide reference for the new media transformation and digital development of intangible cultural heritage.