The Trading Decision Of Seller's Electronic Order Financing In The Green Supply Chain Based On Three-dimensional Trust

Due to the extreme climate caused by environmental pollution,the increasingly strict government environmental protection laws and regulations,and the improvement of consumers' environmental awareness,enterprises must pay more attention to green supply chain management.However,financing difficulties make it difficult for manufacturers(small and medium-sized enterprises)with capital constraints in the green supply chain to carry out high-input green innovation.The fundamental reason is that banks have insufficient trust in manufacturers.Seller's electronic order financing with three-dimensional trust can enhance bank's trust perception and provide a feasible solution to the problem of manufacturer financing in green supply chain.By consulting the relevant literature of seller's electronic order financing,three-dimensional trust,three-dimensional trust and trading decisions in green supply chain,this paper proposes a seller's electronic order financing transaction mode based on three-dimensional trust in green supply chain to alleviate the financing demand of manufacturers in green supply chain.Combining the green supply chain and the seller's electronic order financing mode,this paper designs the seller's electronic order financing mode of the green supply chain,and on this basis,analyzes the factors affecting the three-dimensional trust and quantifies them as specific variables.By introducing three-dimensional trust variables,this paper constructs a three-dimensional trust based on green supply chain seller electronic order financing transaction model,which consists of manufacturer,retailer and bank,and analyzes the impact of three-dimensional trust variables on the trading decisions of green supply chain seller electronic order financing participants.The model is simulated and validated by using MATLAB software,and the influence of the relationship between each other in three-dimensional trust on the trading decisions of the participants in green supply chain seller's electronic order financing is further analyzed.The results show that institutional trust,personality trust and reputation trust can be quantified as government subsidy policy,retailer's altruistic preference and manufacturer's product greenness in the green supply chain seller's electronic order financing model.In the seller's electronic order financing transaction model of green supply chain based on three-dimensional trust,the loan interest rates of banks are negatively correlated with government subsidies,altruistic preferences and product greenness.That is to say,the higher the degree of trust banks perceive from green supply chain through three-dimensional trust,the lower their risk perception and the lower the loan interest rates determined.In three-dimensional trust,institutional trust and personality trust,as exogenous trust variables,mainly affect banks' perception of trust in green supply chain by positively influencing reputation trust as decision variables,thus affecting the trading decisions of manufacturers and retailers,and then affecting the overall profits of green supply chain.The results show that the three-dimensional trust mechanism of green supply chain can promote banks' trust perception of green supply chain and reduce their loan interest rates.Therefore,the seller's electronic order financing transaction model based on three-dimensional trust in green supply chain can provide a new direction to solve the financing difficulties of manufacturers in green supply chain.