Pine Valley FMCG Group In Guangxi Branch Marketing Strategy Research

How to grasp and use the new idea of marketing strategy and the construction of regional FMCG marketing strategy mode and strategy implementation way for improving the Reignwood FMCG market competitiveness,towards the benign development,is a worthwhile topic.Reignwood FMCG company Guangxi branch is a fast consumer goods production and sales,with FMCG supporting and related industries for the large modern assisted FMCG companies in the FMCG industry,a single brand sales of ruoy FMCG and production ranks before.In 2015-2016 year sales growth significantly,provided by the pine branch in Guangxi nearly six years of sales,the Reignwood FMCG marketing problems of Guangxi branch were analyzed and discussed,in line with the development of strategy and strategy of Guangxi ruoy FMCG marketing implementation for Guangxi pine FMCG marketing provides a theoretical and practical combination of guidance,the Hua Bin FMCG company Guangxi branch,market share and sales leapt to a new level,based on this,this study draws the following conclusions:Is a systematic review of China's current FMCG industry marketing strategy theory research and development status of the foundation,and to our country FMCG industry marketing strategy process systematically,including the marketing environment and the purpose and means of the main marketing mode,summed up China's current trend of fast consumer goods industry status quo and development of marketing.The research shows that China's FMCG industry has great potential,which provides the possibility for the growth of fmcg.With the market competition becoming more and more fierce,FMCG enterprises pay more and more attention to marketing strategy and marketing strategy.Two is the use of SWOT analysis of ruoy FMCG Guangxi area competition has made a comprehensive analysis of the competitive environment has made a analysis,thus obtains the Reignwood FMCG marketing prospects in Guangxi is facing a rare opportunity and a challenge,on the current Guangxi area FMCG overall consumption level is not high,but the pine FMCG in the Guangxi area has a certain advantage and development foundation.Therefore,to expand the FMCG products in the Guangxi area marketing,it is necessary to seize the opportunity to meet the challenges.Fundamentally,the pine FMCG Guangxi area of marketing,for the external factors,can only adapt to it and use it,the key lies in their marketing strategy of the importance and practical support,including good marketing strategy and the strategy of market accurately grasp is the key.The three is for the current marketing status of Guangxi area of FMCG,use of FMCG in Guangxi area marketing strategy and objectives,proposed the implementation of ruoy FMCG products marketing strategy in Guangxi area,to guide the Reignwood FMCG marketing in Guangxi area,realize the Reignwood FMCG marketing in Guangxi area and fast the development of.Research thinks,Reignwood FMCG marketing strategy in Guangxi is to improve the marketing management level,improve the marketing team to expand sales channels,quality and ability of the propulsion efficiency and so on,and ultimately achieve marketing goals and strategies.Can foreknow,Reignwood FMCG still has great development space in the Guangxi area,but also facing increasingly fierce competition,Reignwood FMCG in Guangxi to rapid growth,on the basis of their own ability and brand,and tap their own potential,starting from the product market characteristics and product marketing operation etc.hand,through continuous reform,play the market potential,four to five level consumer market segmentation.