Analysis Of The Application Of Tea Elements In Contemporary Film And TV Works

With the progress of economic strength and the rise of comprehensive national strength.Cultural soft power has become a new evaluation orientation.In recent years,the state has increased the input and support for cultural soft power,"Belt and Road Initiative","external publicity" are the focus of national attention in recent years.Among them,film and television works as a way of interpretation of national cultural soft power and ideology,as well as cultural display means of propaganda,has received more attention.Film and television works capable of achieving the purpose of external publicity must be excellent in time,have national characteristics,and under the general environment of high-quality film and television works required by the state,tea culture has outstanding traditional cultural characteristics and foreign propaganda advantages often incorporated into the film and television works,increase the cultural characteristics of film and television works,improve the artistic aesthetic of film and television works because of its outstanding traditional cultural characteristics and external publicity advantages.Based on the application of tea elements in film and television works,this paper analyzes and studies the application of tea elements in film and television works by means of literature analysis,statistical analysis,case analysis and interdisciplinary analysis.The first part of the article is the second chapter,which expounds the concept of tea elements,analyzes the relationship between tea elements and film and television works,and finds that tea elements and film and television works combine organically,promote each other and enrich each other.The addition of tea elements improves the cultural connotation of film and television works,increases aesthetic value,enriches film and television themes,and highlights cultural characteristics.Film and television works provide a new application platform for tea elements,display new application methods,and provide a new propaganda and promotion platform for tea culture.The second part of the article is the third chapter,which analyzes the application of tea elements in tea documentaries.It is found that the application of tea elements in teadocumentaries can be summarized into four kinds,namely,spreading knowledge,acting as cultural background,establishing aesthetic feeling and becoming symbols.In tea documentaries,the application of tea elements to spread knowledge runs through the whole film.In the process of spreading tea knowledge,refining the point of view and guiding the establishment of knowledge context can better help tea documentaries to spread tea knowledge.In the way of applying tea elements to establish aesthetic feeling,we can combine entity and behavior to form a combination of dynamic and static,which can improve the appreciation.The third part of the article is the fourth chapter,which analyzes the application of tea elements in drama film and television works.It is found that in the drama film and television works,the application of tea elements basically includes the following three ways:constructing the background,promoting the development of the plot and helping to shape the character.When tea elements are used to construct background,the frequency of tea elements is higher,but the proportion of invalid information is also relatively high.When tea elements are used to promote the development of the plot,it can help to increase the audience memory points,but it is necessary to avoid far-fetched and wrong application means.When tea elements are used to shape characters,the frequency is higher,which can help the audience to better integrate into the plot and characters.At present,the integration of tea elements still has a more obvious positive impact on film and television works,hoping to overcome shortcomings and defects from all aspects,good application of tea elements,and achieve a win-win outcome of film and television works and tea culture.Tea culture adds cultural charm to film and television works,increases the aesthetic and ornamental value of film and television works,and highlights the aesthetic feeling of art.At the same time,film and television works have also become a new dissemination platform of tea culture,narrowing the distance between tea culture and audience.