Guangdong Gold Franchise Business Plan

In April 2001,gold and its products were officially declared gold,and the planned management system has been fully entered into market management,marking the overall opening of the gold commodity manufacturing market.Based on the established chain stores business plan of Guangdong gold company,from the research of gold and its products and by the "Guangdong gold" brand to do effective analysis and evaluation,to understand the domestic precious metals industry to the present development situation of chain,formulate feasible Guangdong gold chain strategy,develop sustainable development Guangdong gold chain mode,more convenient to meet the multiple needs of all kinds of consumers.Based on marketing,financial planning and other details of the specific implementation plan of Guangdong gold chain,visited the survey by gold,silver and other precious metals on the market demand,mainly through the investigation and the current situation of market competition,the main competition situation,the SWOT analysis of the center,to find out the external environment for the company brings opportunities,threats,and its advantages and disadvantages.In the market risk analysis,we should include how to select the target market,locate the market of the franchise chain,and analyze the marketing strategy which should be adopted in the layout of the center.Through the financial plan,with this to determine the need for the center of the investor's return commitment,in terms of economic,financial risk,marketing strategy to explore the feasibility of franchising franchise.To provide reference for the establishment of franchising franchise business feasibility study in the future.The results demonstrate that: the business plan has a strong attraction,financial profitability is better,less investment risk;business plan to make full use of the enterprise's financial resources,management resources and human resources,the project conforms to the national policy,feasibility and high credibility.