The Creation Explanation Of Public Service Advertisement 'Visual Pollution' 'Light Pollution' 'Noise Pollution'

Public service advertisement is made for the social public release,not for the purpose of making profits through some concepts of convey,calls for attention to the social problem of advertisement,this kind of advertising is based on emotion,through the appropriate emotional resonance with the audience of the advertising language of film and television works,to promote the formation of the contemporary social environment plays an important role.The purpose of environmental service advertisement is to spread related environmental protection awareness to the audience in an image way,so as to promote the formation of good social atmosphere.In the process of writing this paper,the relevant public service advertisements in China at the present stage are sorted out and analyzed.Then,taking the visual pollution and light pollution and noise pollution as the research objects,the author explains the creation of graduation works from the aspects of the creation process of environmental public service advertisements,such as the creative process,theme,soundetc.All three ads use Premiere video editing software,using the advantages of video software to produce public service ads,try to avoid the public service ads said indoctrination and stylized way of expression,so that the unique creativity and style can be reflected.In the selection of the picture,the selection of the picture content is more likely to be daily,close to the audience's life,close to the sense of distance.In the creation of these three advertisements,the author will focus on the use of audio-visual language to reflect the environmental culture,environmental spirit to explore.At the same time,the performance of environmental public service advertisements is strengthened,and the connotation of environmental spirit is shown to the audience through images,sounds and subtitles etc.At the end of the paper,the author combines the theory with the works to think about the current situation,creativity and creative content of public service advertising,and further explore the development of contemporary public service advertising.