Activation Design Research Of Cizhou Kiln Products Under The Perspective Of Life Aesthetics

Nowadays,culture has become an essential foundation for a nation.Cizhou kiln has become an essential part of Chinese traditional culture since approved as the first batch of national intangible cultural heritage by the State Council in 2006.But some problems have also emerged in Cizhou kiln recently,such as obsolete design and slow product upgrading.Therefore,it has become a mission of contemporary Chinese designers to inherit Cizhou kiln and bring it back to the public.The activation design research of Cizhou kiln products is conducted under the perspective of life aesthetics.Meanwhile,the theory of life aesthetics is introduced into the design and then the exclusive design principles formed.The author starts from the Cizhou kiln design from the perspective of life aesthetics and conducts public surveys.In addition,the author uses the SPSS data analysis method to scientifically justify the survey data,which supports the validity of the design principle and provides a theoretical basis for design practice.This research is based on the theory of life aesthetics and starts from the perspective of ordinary people.Besides,it begins with clothing accessories products that close to people's lives,carries out the activation design practice when maintaining traditional skills,and strives to bring the Cizhou kiln products back into our daily life in a new way.The thesis is divided into six parts: the first chapter focuses on the background,significance,the current situation at home and abroad,and the research methods of the subject;the second chapter summarizes the history,current situation,craft,and artistic characteristics of the Cizhou kiln;the third chapter summarizes the artistic characteristics of Cizhou kiln from the perspective of life aesthetics and proposes the core idea of this subject;the fourth chapter conducts SPSS data analysis based on the public survey results to demonstrate that the artistic characteristics of Cizhou kiln in the perspective of life aesthetics have an influence on consumers' purchase intentions,thereby proving that the artistic characteristics of Cizhou kiln are practicable in the application under the perspective of life aesthetics;the fifth chapter demonstrates the validity of the artistic characteristics of Cizhou kiln from the perspective of life aesthetics through design practice,and proposes a constructive product activation design strategy for Cizhou kiln;the sixth chapter gives a summary and outlook to this research.The promotion of this project proposes guidance plan of contemporary Cizhou kiln design and also provides a reference for the inheritance and activation of other intangible cultural heritage.It is hoped that through this research,more and more scholars will devote themselves to study Cizhou kiln,and it can be inherited and activated as a Chinese treasure.Moreover,we can all contribute to enhancing our cultural soft power and influence.