Research On Marketing Strategy Of Company A Under The Trend Of Gas Marketization

The China oil & gas piping network coloration Co.,Ltd.(hereinafter referred to as the "National Pipeline Network Corporation")was officially listed on December 9,2019.This is the key to the implementation of the "Some Opinions on Deepening the Reform of the Oil and Gas System" by the CPC Central Committee and the State Council in 2017 One of the measures marks that China's new round of oil and gas system reform has entered a key advancement stage,and also heralds the gradual liberalization of the upstream gas source and terminal gas market,which will help break the traditional upstream monopoly of three barrels of oil and it is beneficial to the market development of gas industry.The market-oriented development of the industry is a milestone in China's gas marketization.This article focuses on the impact of the gas marketization trend on Company A.It is a new development opportunity for the local gas companies that have both gas sales and pipeline transportation markets,and how to gradually open up the competition link in the upstream and downstream markets and the price mechanism Increasingly accurate positioning in a flexible market environment,finding a target market that suits itself,and improving the company's own operating efficiency are also problems that all local pipeline management companies need to solve urgently.Under the trend of gas marketization,this paper strives to analyze the macro and micro environment of the natural gas industry in northern Henan through a large amount of policy research and data support,and at the same time combines the upstream resource suppliers of A company,available pipeline resources,target customers and current.The study of price strategy found that Company A had problems in the target market,business structure,ability to guarantee supply,performance measures and human resource management.By using relevant marketing theories to reposition Company A's market,it puts forward a product strategy to create a comprehensive gas source with high cost performance as the core on the product.In terms of price,Company A is recommended to develop a differentiatedprice strategy based on the advantages of multiple gas sources.At the same time,it should establish a promotion mechanism corresponding to the fluctuation of downstream gas consumption,and finally study and explore the management and leasing business according to industry policies.In order to ensure the smooth and efficient implementation of marketing strategies,corresponding suggestions were made on services,pipe network interconnection,performance,manpower and public relations.It is hoped that the research in this article can help Company A adapt to the fierce market competition,consolidate and expand market share,provide customers with more valuable services,achieve healthy and sustainable development,and finally provide reference for other local pipe network gas companies.