Hesheng New Material Cross-border M&A Jinyingma Film And Television Failure Reason Analysis

In recent years,the national income has been increasing,and the people have basically solved the problem of food and clothing.In particular,in 2010,the country carried out the development period of the “Twelfth Five-Year Plan”.In order to build a service-oriented government,the CPC Central Committee began to attach great importance to the cultural needs of the people.The satisfaction of the paper has issued a number of documents that have played an important role in promoting and guiding cultural development.In addition to the policy-oriented cultural development direction,the capital investment in the cultural industry has also increased,and the cultural infrastructure is perfect,which strongly promotes the germination and development of the cultural industry.Under the background of good policies,the cultural industry has become a “red man” in the capital market,and various funds have also poured into the cultural market.Among them,there are many traditional industries that are facing industrial transformation.China’s traditional industries have already passed the golden development period in the early 21 st century.They continue to seek new economic growth points under the current situation of high investment and low output.The high-profit industry characteristics of the cultural industry can make up for the disadvantages of traditional industries,so many traditions The industry has joined the ranks of the mergers and acquisitions of the cultural industry.Some traditional enterprises have diversified development paths through mergers and acquisitions of cultural enterprises.However,some enterprises have fallen into the trap of mergers and acquisitions.In view of this,this paper selects the failure case of Hesheng New Materials to acquire Jinyingma Film and Television,analyzes the reasons for the failure of enterprise mergers and acquisitions,and tries to provide reference suggestions for cross-border mergers and acquisitions.This paper first expounds the background of the topic selection,and the research status and literature review at home and abroad,then introduces the industry background of the merger and acquisition,and the case study of Hesheng New Materials’ acquisition of Jinyingma Film and Television,and then compares the same nature-Huangshi Dairy Successful cases of mergers and acquisitions,find out the problems in the merger of Hesheng new materials,summarize the reasons,and make recommendations.