The Application Of The Geography Of Color Of Tuole In Jewelry Design From The Perspective Of Brand

Under the background of developing and strengthening the rural industry,innovating and developing the rustic specialty handicraft industry with national and regional characteristics,enriching the rural tourism formats and products have become an important means to broaden the channels of increasing farmers' income.At present,the domestic rural handicrafts generally lack the support of brand system,and it is difficult to reflect the regional characteristics,the form of product is simplex,serious homogenization,and unable to carry and spread the local traditional culture effectively.Guizhou is rich in ethnic resources and has a wide range of characteristic villages.How to develop the minority rural areas in Guizhou by improving the rustic specialty handicraft industry has been a study-worthy subject,and it would be a reference of rustic specialty industry in other minority regions.From the perspective of design,this study combined with color science,ethnology,communications and other disciplines,take Tuole Village as sample,through the researches and records of "The Geography of Color",as well as the extraction and conversion of design elements,take jewelry as a practice of the tourism souvenir of ancient village,gathering the representative form of regional color and applied to the jewelry design of ancient village.Relying on the existing local craft foundation,promote the development of rural handicraft industry,promote the diversified development of rural economy.