Research On Crude Oil Business Development Strategy In QD Port

QD port is the largest domestic crude oil import wharf,it is the largest 4 bases for receiving and forwarding import petroleum,crude oil storage,liquid chemicals,product oil collecting and distribution,it is also the largest fuel oil transferring base in North China province,occupying up to 18 percent in China’s import oil market.With the development of china’s petrochemicals and coastal economy,the competition between oil port and oil wharf will become intense.Entering the new century and with many large oil wharves built,QD port’s previous advantages are weakening.The important realistic significance that we study the strategic development of QD port’s crude oil business are as follows: First QD port can make full use of and integrate its own petrochemical advantages and develop into an important crude oil collection and distribution center in North China,which can help to enhance China’s petroleum competitiveness and sustainable development to satisfy the demand for national energy strategy.Second,for the benefit of long term coordination,integrating petrochemical logistics system resources and realizing complementary advantages will further promote China’s regional coordination and sustainable development.Third it may support and satisfy the petroleum enterprises’ service demand,perfect its own management,therefore promote the economic development City,it will guarantee our national petroleum safety,satisfy the demand for domestic crude oil market,esp.North China market demand,and promote the large scale development of QD port.Aiming at the actual situations of QD port’s crude oil logistics business,this article conducts an accurate analysis of its external environment factors which will affect its development by using PEST external environment analysis method together with relevant theory learning and summary.This article also conducts a scientific analysis of its opportunities,advantages,disadvantages and crisis by using SWOT comprehensive environment analysis method.Meanwhile this article puts forward some strategic development objectives and some realistic significant strategies and finally contributes the corresponding guarantee measures.