Study On The Marketing Strategy Of Coal Sales Company Of S Group

As the main energy source of China's energy structure,coal resources have always occupied a very important position.The development of the country's coal industry directly affects the development of a country.It is expected that in the long period of time in the future,the demand for energy in China will continue to grow sharply,and the energy structure will be more perfect,and the industrial layout will become more reasonable.As the leading coking coal enterprise in Shanxi Province and even the whole country,the Group is in 21 Built at the beginning of the century,as the core force of coal production,s Group not only produces coal,but also expands its industrial scope to coal chemical industry and deep processing of coal.Since 2013,the coal market has continued to decline,directly affecting the economic operation of the Group,coal products.The decline in sales and the continued decline in prices have led to the emergence of problems in the marketing management system and mechanism of the Group.Although the coal market has improved slightly in the past two years,coal marketing still shows many problems that cannot adapt to the new normal.Through 4P,4C theory,4R marketing theory,big customer relationship theory,customer satisfaction theory,combined with the current marketing environment,this paper makes a deep research and analysis on the marketingstrategy of s Group Coal Sales Corporation's major customers.According to the current influence of the Group's coal sales company in the industry and the problems arising in the current marketing process,a targeted marketing strategy is formulated.The article analyzes the literature review at home and abroad and interviews with major customers and marketing personnel of s Group Coal Sales Corporation and the results of the questionnaire survey,combined with the current actual operation of s Group,starting from production,pricing,sales and service.Ask questions and combine marketing theories to study the issues raised.Based on the actual development of the company at the present stage and the existing deficiencies,the company conducts targeted research and proposes reasonable improvement opinions.It should focus on the analysis of marketing mode and transportation mode,and then combine the current domestic coal market according to the marketing strategy theory.The main characteristics and the current trend of energy development,drawing on the successful marketing theory experience at home and abroad,put forward corresponding marketing strategy recommendations for s Group Coal Sales Corporation.This paper focuses on the establishment of large customer evaluation system,marketing methods,transportation management,as an important component of marketing strategy research,not only meets the actual situation of today's coal enterprises and coal market,but also pays more attention to the overall consideration in marketing strategy.Target criteria.However,in this paper,due to my basic theory,practical experience,data research,research time,thinking and problem-solving ability to be further improved,there are many defects in the paper,still need to invest a certain amount of time and energy to improve And optimization.