| In today’s era of rapid economic development,reform in the economic field is gradually deepening,and the enterprise environment is changing with each passing day.The development planning of any enterprise is inseparable from the financial planning of the enterprise,through which the limited resources are allocated and managed reasonably.Enterprises should have corresponding financial planning in their production,operation and other links.Financial planning should adapt to the long-term strategic planning of enterprises,be dynamic,focus on future development,seize opportunities in environmental changes,and avoid risks.The dynamic financial planning model is an important tool for enterprises to make strategic decisions in response to environmental changes.Dynamic financial planning,compared with the traditional static financial planning,dynamic financial planning takes into account the changing factors such as time,environment and financial policies.Dynamic financial planning model is based on the theory of dynamic financial planning and the method of system dynamics.The ultimate goal of the model is to maximize the value of the enterprise in the future development.Based on rapaport’s value model principle,this paper analyzes the driving factors influencing value growth,and constructs a dynamic financial planning model through the causal relationship between driving factors and feedback links.Taking A company as A case study object,through A process of enterprise production and operation of investigation and study,of 2013 to 2017,summarized the five years of financial data analysis,pointed out problems existing in the development of their own enterprises,the author analyses the necessity of enterprise implementation of dynamic financial planning,and use computer related software according to the enterprise actual situation,to build A dynamic enterprise financial planning model.Model to implement A continuing to create enterprise value as the goal,with A future development trend of enterprise free cash flow as observation indexes,through the in-depth analysis of the value driving factors,explores the enterprise in established financial goals into the relations between the relevant variables,planning out each variable specific reference,put forward the corresponding improvement scheme,finally through the various systems of financial index reflects the case enterprise operating conditions,provide A reference for business operators to establish A long-term strategic decision,for A company to improve its financial position,the value of security companies realize sustainable growth target service. |