Research On Emotional Semantics Of Daily Ceramic Product Design

Due to various historical reasons,today’s Chinese ceramics are difficult to reproduce their former splendor.As a result,China’s domestic ceramics are not competitive in the international market,and the added value of their products is low.They only rely on low prices to stimulate the ceramic market.The ceramic industry is also shrinking.Among them,the lag of design innovation consciousness is an unavoidable problem.At present,the demand for daily ceramic products is transferred from "material(function)" to "spirit(psychology,culture,etc.)" and from "rational" to "perceptual".Therefore,new and higher requirements are put forward for the design of daily ceramic products and their diversified emotional expression.From the perspective of product semantics,this paper attempts to find a way of thinking for the innovation of ceramic product design,and to find a way to solve the problem of lacking emotion in daily ceramics.This article adopts the literature research method,the investigation method,the example research method and so on.The connotation meaning of product semantics is the ultimate expression destination of product semantics,and its essence is a kind of emotional expression of product to human beings,which reflects the emotional needs of human beings by using products.But the material level of things is also the basis of the spiritual level of emotion,so to some extent,the extension is also a kind of emotion.The purpose of this paper is to further explore the innovation of emotional semantic design of daily ceramics and the diversity of expression ways.According to this,This article is divided into seven parts.The first part is introduction: introduction of the research background,research purpose,research significance,research status,research methods and innovation and the basic framework of this subject.The second part is the overview of the daily ceramic products: the definition of ceramics and daily ceramics,and the design of daily ceramics.The origin and development of the domestic and foreign ceramic products are analyzed.The third part is emotional semantics and daily use ceramics: the emotion and emotional semantics are explored,the research content of emotional semantics of daily ceramic products and the design procedure of emotional semantics of daily ceramic products are introduced.The fourth part is from the daily use ceramics.Morphological semantics,color semantics,decorative pattern semantics,material and texture semantics to write the emotional expression of the denotation of the daily use of ceramic products.The fifth part writes about the emotional expression of the connotation of the daily ceramic products from the perspective of the realization of the user’s self value,the expression of cultural connotation,the design rhetoric,the narrative technique and so on.Sixth It is divided into the design practice part.The seventh part is the summary and prospect.