The Research On The Marketing Strategy Improvement Of The Shanghai Seer Eyewear Company

With the rapid development of the market economy,enterprise competition become globalization,industry management present capital.Now,the glasses industry has become an important part of the national economy,the Chinese glasses industry market capacity is about 10 billion yuan.China is not only with the potential of the biggest glasses consumer,it has also become a leading international glasses production country,which accounts for 70% of the world's total glasses output.The SEER eyewear(Shanghai)Co.,Ltd,was founded in 2013,which set on design,production,marketing.Since the establishment of the company,it has to face the fierce competition.In the glasses industry market,product price and quality are irregular.So how to gain a foothold in the market,and how to make reasonable product marketing is the main problems of this company.In this paper,through the analysis of the marketing situation of the SEER eyewear company,we point out its problems in product,price,channel,promotion,new media marketing and other aspects.Then put forward some suggestions to improve the marketing strategy to solve these problems.