Study On Zuanshi Tobacco Brand Marketing Strategy

Brand names for companies as well as for human beings,not only is a sign of the enterprise is an important part of enterprise core competitiveness.Development of brand marketing strategy aims to shape the core competitiveness of enterprises for the long-term development of enterprises escort.However,unlike other industries,the specificity of the tobacco industry determines the marketing of tobacco companies there are many restrictions.This article takes "Zuan Shi" as the research object,has carried on the research to its brand development strategy.On the basis of environmental analysis,this paper uses SWOT analysis,consumer demand analysis and STP analysis tools,segment and position " Zuan Shi " brand market.According to the analysis of the consumer market,tobacco enterprises in the maintenance of good old customers at the same time,the need to target to seize the impulsive,emotional and stereotyped consumers,the development of new consumer groups.Finally from the consumer point of view,from the marketing strategy and organization and safeguard measures put forward two aspects of diamond cigarette brand marketing strategy implementation.