Research On The Development Of Tea Culture Creative Tourism In Anxi County

With the continuous development of the economy and the continuous improvement of people's living standards,tourists' demand for experiential and cultural resources of tourism resources has been continuously enhanced,and the transition from traditional sightseeing tourism to cultural experience tourism.As an important part of cultural experience tourism,creative tea culture tourism is increasingly favored by tourists.Anxi is a well-known Tieguanyin producing area.The tea quality is superior,the tea production has a long history,and the tea culture resources are rich.Its development of creative tea culture tourism projects has obvious internal advantages and good external development opportunities,but Anxi County tea culture creative tourism There are also some problems that need to be solved urgently.In this context,this paper first reviews the research literatures on cultural creative tourism and tea culture creative tourism,and defines the concepts of tea culture,tea culture tourism,creative agriculture tourism,tea culture creativity,and tea culture creative tourism.Secondly,on the basis of combing the basic theory and analyzing the status quo of tea culture creative tourism development in Anxi County,the tea culture creative tourism development evaluation index system was constructed through literature review and Delphi expert consultation method,combined with SWOT analysis method,RMP analysis method and IPA.Analytical method,obtain their behavior,preference characteristics and overall impression evaluation of tea culture creative tourism development in Anxi County,understand the key factors affecting the development of tea culture creative tourism in Anxi County,and then analyze the existence of tea culture creative tourism development in Anxi County Problems such as insufficient government policy support,insufficient cultural connotation,low project participation,few creative projects,lack of strong tourism product features,insufficient publicity,imperfect infrastructure,and corresponding development recommendations.