Research On Customer Relationship Management For Baogang Group’s Cold Rolled Products

Under the conditions of market economy,the problem of overcapacity in the domestic steel industry is prominent,and the profits of most large steel companies have fallen sharply.With the intensification of competition in domestic and foreign industries,domestic steel companies have begun to focus on customer relationship management,actively cultivate a customer-oriented corporate culture,and hope to enhance their core competitiveness through modern information technology and a perfect customer relationship system to achieve sustainable The goal of development.At present,the demand for cold-rolled products in aerospace,household appliances,automobiles,medical equipment,etc.continues to increase,and the quality requirements of cold-rolled products are constantly improving.The cold rolled product production line newly commissioned by Baotou Steel Group has caused a serious impact on the traditional sales channels.At present,the foreign trade department of Baotou Steel Group Co.,Ltd.needs to provide strong raw material foreign exchange support for the newly-launched cold-rolled product line.Also bears 12% of the company’s sales tasks.The newly-launched sales task also needs a new sales outlet for the foreign market.The traditional marketing management model can no longer meet the demand for overcapacity of the enterprise group.Therefore,a new set of customer relationship management system conforming to the demand of Baotou Steel Group Co.,Ltd.is launched.It is imperative.Based on the review,collection,collation and analysis of relevant theoretical results of customer relationship management at home and abroad,based on the theory of customer relationship management,based on the development status of Baotou Steel Group,this paper analyzes the status quo of its customer relationship management,and explores the situation.At the same time of the main problems,it is proposed that Baotou Steel Group’s customer relationship management should follow the customer-oriented development concept,build a perfect customer relationship management system,use modern information technology to build a perfect customer information database,and strengthen the classification of customers of cold rolled products.And management to strengthen customer satisfaction management.At the same time,Baotou Steel Group’s customer relationship management of cold-rolled products should focus on corporate culture construction,re-engineer through business processes,and improve customer satisfaction and loyalty through modern information technology to achieve the basic goal of sustainable development of Baotou Steel Group.