The Furniture Research And Design Based On The Behavior Of Furniture Consumption Of The Youth Group In First-tier Cities

With the advancement of urban modernization,more and more young people choose to stay in the first tier cities,and the youth groups have gradually become the main force to promote the economic development of the first tier cities.Therefore,all walks of life are paying more attention to the survival and development of the youth groups in the city,and pay more attention to their consumption view.The young group has gradually become the main body of the consumer in the economic market,and has become the target crowd of all the major industries.Many furniture enterprises have also captured the information,and have launched a series of products facing the young group.However,most enterprises are still in the stage of water testing,trying to improve and promote through the market feedback of products,and the furniture products for young groups have not yet formed a mature research and development system.The purpose of this paper is to better grasp the furniture consumption demand of this group by studying the furniture consumption behavior of the youth group in first-tier cities,and to introduce the research method of consumption behavior into the furniture demand mining and the realization of product design of the targe t population.And then provide theoretical guidance for furniture enterprise product design.In this paper,the study of consumer behavior is applied to the investigation and furniture design of the youth groups in first-tier cities,and the main results are as follows:1.According to the studies of the theory of consumer behavior research and combing the characteristic of furniture products,suitable for furniture products consumer behavior model is put forward,and finally determine the from " attitude formation ","choosing processing","purchases action","post-purchase behavior and attitude" four big stage research target group of furniture consumption concept.2.In consumer behavior model as a starting point,draw lessons from excellent case IKEA,Zara's part of the research methods,form a "5W3H" research elements,through the questionnaire survey and follow-up interviews,with the combination of quantitative and qualitative research methods,eventually forming a line the furniture of consumer behavior model of urban youth groups.3.According to the model of the furniture consumption behavior of the target group,using the basic principles of furniture design,the key words are extracted and translated into the design elements in the four stages of cons umption behavior,and it is finally embodied in the five major design elements of structure,modeling,function,material and color products,which are the important basis for the design and practice.4.Comprehensive details design direction,design elemen ts,combined with excellent product case,formed the response of the target group leisure hospitality area,storage area,the workspace of three functional areas of furniture products,supplemented by the design review.The main research content of this p aper focuses on the "searching method-application method-problem solving" part of the main body frame of the thesis.Based on the existing consumer behavior model and the characteristics of furniture consumption,a consumer behavior model suitable for furniture products is integrated.According to the various factors in the model,the questionnaire with "5W3H" as the main research factor is worked out.With a large number of real data analysis,the relationship between the variables of each variable is obtained.Finally,the model of the furniture consumption behavior of the young people in the first tier cities is formed.This research path has a certain innovation.In this paper,the research path and results of furniture consumption behavior of youth groups in first-tier cities can provide guidance for fu rniture design in this segment.